marketing ploy

noun

: something that people who are selling a product use to make people want to buy the product

Examples of marketing ploy in a Sentence

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Scarcity remains an important strategy for many luxury houses, but it is often carefully manufactured, making exclusivity just another marketing ploy. Stephan Rabimov, Forbes.com, 10 Aug. 2026 The belief from those people is that the couple, and especially Markle, are using the visit as a marketing ploy. Stylecaster Editors, StyleCaster, 28 June 2026 Noah Greenberg is posting them all—and the engagement is, by his own admission, a marketing ploy. Jim Edwards, Fortune, 10 June 2026 The collaboration—which is just the latest between the automaker and the studio’s parent company, Disney—is meant to be more than just a glitzy marketing ploy. Bryan Hood, Robb Report, 9 June 2026 See All Example Sentences for marketing ploy

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“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 30 Aug. 2026.

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