prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time
ˈprīm-ˌtīm How to pronounce prime time (audio)
adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
And at lunch or dinnertime—which can be a prime time to scroll—try to make plans to eat a meal with a friend. — Nicole Karlis, Allure, 14 Aug. 2026 For Alexander, State of Play means bringing MS NOW viewers the news that’s driving the day--and likely to dominate conversation in prime time. — Mark Joyella, Forbes.com, 10 Aug. 2026 The 20-year-old reigning PBR World Champion looked to rebound from a quick ride Friday night at prime time. — Ava Dicecca, Sun Sentinel, 9 Aug. 2026 Read on for some of our favorite Caribbean cruises to book this winter, prime time for sailing through the region’s warm waters. — Scott Laird, Condé Nast Traveler, 7 Aug. 2026 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

Rhymes for prime time

See All Rhymes for prime time

Browse Nearby Words

prime the pump
prime time
prime tone
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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 20 Aug. 2026.

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Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Nglish: Translation of prime time for Spanish Speakers

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