private label

noun

: a label associated with a specific chain store
also : a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Bettergoods is a private label brand customers can only buy at Walmart. — Greta Cross, USA Today, 4 Aug. 2026 The company also said its Great Value private label products help the average family save up to 35 percent compared to national brands. — Jennifer Bringle, Footwear News, 3 Aug. 2026 Walmart announced summer price cuts to beef, ice cream and other items including products made by PepsiCo, Coca-Cola and the company's own private label Great Value. — Brandon Gomez, CNBC, 16 July 2026 La Fontanella Foods in Kansas City La Fontanella Foods produces specialty food products, notably sauces, under its private label Cascone’s brand — named after the longtime Northland Italian restaurant. — Emily Harter, Kansas City Star, 10 July 2026 See All Example Sentences for private label

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of private label was in 1950

Rhymes for private label

See All Rhymes for private label

Browse Nearby Words

private judgment
private label
private law
See all Nearby Words

Cite this Entry

“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 21 Aug. 2026.

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