BRANDS Synonyms: 90 Similar and Opposite Words

brands 1 of 2

noun

plural of brand

as in trademarks

a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company a company that was sued for using a name that was very similar to a rival's brand

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Relevance

as in stains

a mark of guilt or disgrace always felt that her shabby clothes showed the brand of poverty

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Antonyms & Near Antonyms

as in swords

a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point on the battlefield lies our hero, slain by some fell brand

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brands

2 of 2

verb

present tense third-person singular of brand

as in etches

to produce a vivid impression of the exact words my father spoke as he left us are branded in my memory

Synonyms & Similar Words

Antonyms & Near Antonyms

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Recent Examples of brands

Noun

This presents a vital opportunity for brands to secure supply, stabilize costs, and mitigate geopolitical risks through circular supply chains. — Rob Kaplan, Forbes.com, 18 Aug. 2026 Ahead of New York Fashion Week, join Vogue Business and Swap for an evening discussing what fashion brands need to invest in now to gain an edge in a landscape that’s more competitive than ever. — Vogue Business Team, Vogue, 18 Aug. 2026 OpenAI’s lookbook for their capsule collection is an apparent homage to tastemaking brands like Kith and Aimé Leon Dore, two labels that turned laidback knitwear and box cut T-shirts into trends that saturated menswear in the last few years. — T.m. Brown, CNN Money, 17 Aug. 2026 The release of the G6 came amid a trend of Hip-Hop stars entering collaborations, partnerships, and endorsements with shoe brands. — Preezy Brown, VIBE.com, 17 Aug. 2026 Amer Sports is an owner of sports brands including Atomic and Salomon skis, Louisville Slugger, mountain equipment company Arc’teryx and Wilson. — Jason Gewirtz, CNBC, 17 Aug. 2026 After Western brands fled following the war in Ukraine, online retailers filled the void with merchandise from China, Turkey, the United Arab Emirates and elsewhere. — ABC News, 17 Aug. 2026 The category’s growth was instead driven by luxury fragrance, which comprises about 15 percent of total prestige fragrance and includes artisanal and ultra high-end brands, as well as men’s fragrance, which continued to rise. — Noor Lobad, Footwear News, 11 Aug. 2026

Verb

Although denim can be quite rigid for travel or long in-office days, Quince’s options happen to be uniquely stretchy and soft, with premium construction that rivals brands triple the price. — Olivia Cigliano, InStyle, 4 Aug. 2026 In 2025, the biggest change was the addition of Qi2 magnets, which Google brands as Pixel Snap. — Ryan Whitwam, ArsTechnica, 4 Aug. 2026 Liis is true to West’s descriptor of niche fragrance brands emphasis on storytelling. — Conçetta Ciarlo, Vogue, 31 July 2026 Part of the reason that brands such as Asics, New Balance and Hoka are gaining traction is because Nike’s given up shelf space, but Krinsky said consumers are also more open to trying new things. — Megan Poinski, Forbes.com, 20 July 2026 The development comes after several nonprofit organizations challenged the law on behalf of the Council on American-Islamic Relations, which brands itself as a Muslim civil rights and advocacy organization. — Rena Rowe, The Washington Examiner, 14 July 2026 Elsewhere, a large plume of smoke was seen rising near Moscow’s Sadovod trade center – which brands itself as Russia’s largest mall. — Jessie Yeung, CNN Money, 18 June 2026 Penske Media Corporation has acquired Vox Media‘s brands Eater, The Verge, SB Nation, PopSugar, The Dodo, Punch and Thrillist, along with Concert, Vox Media’s ad marketplace, and Forte, Vox Media’s first-party data platform. — Nellie Andreeva, Deadline, 18 June 2026 Shoe brands Sperry and Helly Hansen are also sold by West Marine, but not in enough volume to make the Top 30 list of unsecured creditors. — Vicki M. Young, Footwear News, 12 June 2026

Recent Examples of Synonyms for brands

Noun

Are there trademarks, funding announcements or product launches that suggest urgency?

— Michael Gargiulo, Forbes.com, 21 Aug. 2026
As to the Cubs’ trademarks, the team maintains Wrigley View Rooftop has used them without permission and has sparked consumer confusion as to whether the Cubs are selling the rooftop tickets.

— Michael McCann, Sportico.com, 17 Aug. 2026

Definition of trademarks

Noun

The two characters fight with swords and exchange blows as the action moves between a bar, rooftops, and a bridge.

— Krystie Lee Yandoli, USA Today, 15 Aug. 2026
These troops generally fought with swords and shields, using a method of warfare that involved rapid movement and raids.

— Tamanna Nangia, Encyclopedia Britannica, 14 Aug. 2026

Definition of swords

Verb

In the 1990s, in parallel with the work on optimal channel networks, geomorphologists developed powerful landscape evolution models to capture this constant adjustment and show the mechanism by which Hack’s law etches itself on the landscape.

— Natalie Wolchover, Quanta Magazine, 10 Aug. 2026
While the confetti settles at MetLife Stadium in East Rutherford, New Jersey, and Spain etches its name further into soccer’s history books with its second men’s World Cup title, the women’s side of the game is awakening.

— Tamerra Griffin, New York Times, 20 July 2026

Definition of etches

Noun

Having labels with various fonts, colors, and patterns can look loud, from your body wash and hand soap in the bathroom to the labels on your cooking essentials, candles, and other decorative items throughout the house.

— Amanda Sims, Architectural Digest, 21 Aug. 2026
Deli sandwiches and potato salads made and packaged in facility lacked labels.

— Sacbee.com, Sacbee.com, 21 Aug. 2026

Definition of labels

Noun

But while Western knives tend to prioritize durability, many Japanese knife steels prioritize high carbon content for better sharpness and edge retention.

— Jesse Raub, Bon Appetit Magazine, 1 May 2026
The eye fixed on me, binding me to millions—billions—of other eyes, only steels my resolve to see my sacrifice through to the end.

— Literary Hub, Literary Hub, 28 Apr. 2026

Definition of steels

Verb

Malcolm Arnold’s 2,000-square-foot business, Apple Core Electronics, on Flushing Avenue in Bushwick makes exterior intercom panels, sets their wiring, punches buttons and engraves addresses.

— New York Times, New York Times, 30 Apr. 2026
The company also engraves the names of the two teams, the final score, the location of the game and its date on the trophy base.

— Paul Edward Parker, The Providence Journal, 6 Feb. 2026

Definition of engraves

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brand-new

brands

brandy

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Cite this Entry

Style

“Brands.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/brands. Accessed 23 Aug. 2026.

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Synonyms of brands

noun

verb

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