Definition of pufferynext
as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause the newspaper's local stories are often thinly disguised puffery for area businesses

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of puffery But management also decided against trying to brag about these network-level changes with new status-bar icons or other sorts of customer-experience puffery. Rob Pegoraro, PC Magazine, 9 Mar. 2026 Vendor puffery may also be legal, but that means the IT customer needs a healthy skepticism of the typically too-good-to-be-true promises vendors make. IEEE Spectrum, 23 Nov. 2025 The defendants have been described by one defense lawyer as being video gamers and recreational gun enthusiasts who were engaged in puffery, nothing else. Tresa Baldas, Freep.com, 3 Nov. 2025 Which is why, having failed to stop the coming spending cuts with preening puffery and shameless dishonesty, defenders of taxpayer dollars for public media have pulled out the last tool out of their political toolbox. Michael Graham, Boston Herald, 18 July 2025 See All Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
  • The food certainly lives up to the hype and the vibe is buzzy.
    Joanne Shurvell, Forbes.com, 9 Aug. 2026
  • Driven by social media hype and a growing distrust of public health guidance, consumer demand for experimental peptides has exploded over the last decade.
    Los Angeles Times, Los Angeles Times, 6 Aug. 2026
Noun
  • Beyond the pitch, tetchiness from FIFA’s lucrative sponsors amid the constant negative publicity could also prove telling.
    Aleks Klosok, CNN Money, 8 Aug. 2026
  • Actor Ricardo Becerra, who worked with the previous owners, now handles publicity and the social media for Sentir Cubano.
    Sarah Moreno August 7, Miami Herald, 7 Aug. 2026
Noun
  • His firm has been tracking worldwide advertising content for years, and it's seen a 30% to 40% increase in ad spend targeting warmer regions with arctic imagery.
    Christopher Elliott, USA Today, 7 Aug. 2026
  • The strongest beer brands are moving beyond product advertising and attaching themselves to experiences, communities and rituals.
    Jeff Fromm, Forbes.com, 7 Aug. 2026
Noun
  • On the Republican side, many primary candidates leaned into immigration, spending tens of millions on advertisements that mention or were solely focused on the issue, according to data from the firm AdImpact.
    Christopher Cann, USA Today, 9 Aug. 2026
  • That has sparked debates about whether disclosure rules for political advertisements should apply to content creators, who are expected to play prominent roles in the upcoming midterms and the 2028 presidential election.
    Sophie Austin, Fortune, 8 Aug. 2026

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Cite this Entry

“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 10 Aug. 2026.

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