Definition of pufferynext
as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause the newspaper's local stories are often thinly disguised puffery for area businesses

Synonyms & Similar Words

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of puffery But management also decided against trying to brag about these network-level changes with new status-bar icons or other sorts of customer-experience puffery. Rob Pegoraro, PC Magazine, 9 Mar. 2026 Vendor puffery may also be legal, but that means the IT customer needs a healthy skepticism of the typically too-good-to-be-true promises vendors make. IEEE Spectrum, 23 Nov. 2025 The defendants have been described by one defense lawyer as being video gamers and recreational gun enthusiasts who were engaged in puffery, nothing else. Tresa Baldas, Freep.com, 3 Nov. 2025 Which is why, having failed to stop the coming spending cuts with preening puffery and shameless dishonesty, defenders of taxpayer dollars for public media have pulled out the last tool out of their political toolbox. Michael Graham, Boston Herald, 18 July 2025 See All Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
  • The next challenge will be translating the hype that’s on display in Beijing into broader use by the public and businesses.
    J.D. Capelouto, semafor.com, 21 Aug. 2026
  • Boards Need to Maintain Better Expectations One consequence of the AI hype cycle is that expectations at the board level have become unrealistic.
    Peter Bendor-Samuel, Forbes.com, 21 Aug. 2026
Noun
  • Trade secret law is more promising for methodology kept genuinely confidential, though the publicity of the legal system undermines most such claims.
    Hamid Kohan, Forbes.com, 21 Aug. 2026
  • Vaile Mansion publicity representative Pam Fulmer said at the time that the manse was likely to deteriorate beyond repair without municipal dollars and attention.
    Ilana Arougheti, Kansas City Star, 21 Aug. 2026
Noun
  • The change has forced eight of the league's 20 clubs to find new front-of-shirt partners for the 2026/27 season, putting some of the most valuable advertising real estate in global sports on the market at the same time.
    Tom Chitty, CNBC, 21 Aug. 2026
  • Most of that $150 billion is expected to come from advertising revenue ($131 billion) via platforms such as TikTok, Instagram, YouTube and Facebook.
    Cynthia Littleton, Variety, 21 Aug. 2026
Noun
  • In the age of on-demand viewership, sports broadcasts are one of the only things people will watch with advertisements.
    Chris Isidore, CNN Money, 24 Aug. 2026
  • The beginning of the advertisement focuses on Miestowski reaching for a driver in a golf bag.
    Mark Harris OutKick, FOXNews.com, 23 Aug. 2026

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Cite this Entry

“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 25 Aug. 2026.

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